Advertisements, mandatory messaging and signage

There are very specific rules that apply to all forms of gambling advertising.

This includes advertising on social media, indoor and outdoor signage, websites, television and radio.

The rules include:

  • how the expressions 'win' and '$' may be used in advertisements
  • black-out periods for advertising on television and radio
  • prohibitions on including minors or the consumption of alcohol in advertising
  • prohibiting advertising which suggests a player's skill can influence the outcome of the game
  • ensuring that gambling advertising is not false, misleading or deceptive.

These rules are mandatory, and are outlined in more detail in the relevant gambling code of practice.

Penalties apply if a gaming provider does not comply with a mandatory provision of any gambling code of practice.

Mandatory warning messages

All gambling advertising must include the correct mandatory warning message.

The message is determined by the date of the advertisement.

Stay in control. Leave before you lose it. Gamble responsibly.
1 January 2022 to 30 June 2022

You know the score. Stay in control. Gamble responsibly.
1 July 2022 to 31 December 2022

Know when to stop. Don't go over the top. Gamble responsibly.
1 January 2023 to 30 June 2023

Think of the people who need your support. Gamble responsibly.
1 July 2023 to 31 December 2023

Don't chase your losses. Walk away. Gamble responsibly.
1 January 2024 to 30 June 2024.

Don't let the game play you. Stay in control. Gamble responsibly.
1 July 2024 to 31 December 2024

If including the expanded warning message is unreasonable or impractical, the condensed warning message of 'Gamble Responsibly 1800 858 858' may be used.

In-venue signage

Gaming venues with gaming machines must also display mandatory signage.

Key responsibilities for gaming machine licensees


Contact CBS Liquor and Gaming

Email: liquorandgaming@sa.gov.au

Phone: 131 882

Post:
GPO Box 2169
Adelaide SA 5001


Page last updated 2 February 2022

Provided by:
Attorney-General's Department
URL:
https://www.sa.gov.au/topics/business-and-trade/gambling/running-a-gaming-venue/advertisements,-mandatory-messaging-and-signage
Last Updated:
02/02/22
Printed on:
15/08/22
Copyright statement:
SA.GOV.AU is licensed under a Creative Commons Attribution 4.0 Licence. © Copyright 2022
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