Get on board with Seniors Card to connect your business with a market of 415,000 of the state’s most lucrative, loyal and ready-to-spend customers.
With a choice of powerful and proven channels targeting a highly engaged and responsive audience, can you afford not to target one of the largest markets in SA?
Seniors represent 31% of the population and 51% of the wealth in Australia! Many members are self-funded and have income beyond the pension. They retire with substantial super balances and active, out-and-about lifestyles. And they spend on travel, entertainment, white goods, new cars, healthcare, furniture, gardening, products and food and beverage just like any other age group.
72% of members use their Seniors Card at least once per month and actively seek out offers and businesses that are part of the program. 30% use it every week.
"Our Seniors Card is of great benefit to us. It gives us such a variety of discounts across the board that help members of the senior age group to at least feel they can enjoy life without being left out due to some expensive renovations, dining, accommodation, tyres for the car etc." - South Australian Seniors Card member, June 2018.
It's time to connect with Seniors Card and promote your business to 400,000+ South Australian seniors!
There are three ways you can get your business on board:
Read the terms and conditions (PDF 196KB) and find out more below.
Already a Seniors Card business partner?
Use the Seniors Card Business Partner Portal to view and edit your company/organisation and contact details and review your offer to Seniors Card members.
Use the Forgot your password? link if you don't know your password. Your username is the email address of the primary contact person. For further information, email SeniorsCardMarketing@sa.gov.au.
If you are an advertising business partner, you will not be able to use the Seniors Card Business Partner Portal. Please contact Seniors Card directly at SeniorsCardMarketing@sa.gov.au.
Your reach has the potential to go even further as most discounts are also offered to over 4 million Seniors Card members Australia-wide.
Complete the registration form to get your partnership started!
To be approved as a Seniors Card participating business, your offer needs to be judged as substantial enough to be of genuine value to South Australian Seniors Card members.
Discount: 10% or more, though may vary based on the nature and cost of what you’re selling.
Other benefit or added value: Must be broadly appealing, applicable to most or all customers and equivalent to at least the 10% discount guideline.
Upon joining the program, the Seniors Card Business Partner Welcome Kit will be sent to you containing:
Joining the Seniors Card program as a participating business partner is free. Read the terms and conditions (PDF 196KB) and apply via the SA Seniors Card Business Partner Portal, providing your business details and discount offer.
Connect with our highly engaged members across a range of proven marketing platforms. A range of marketing opportunities are available.
Our direct mail campaigns can reach up to 360,000 members who have opted in to receive information or special offers from our partners by post. Over 100,000 members have opted into eDM (email) marketing and information. DM and eDM campaigns are:
Over 25,000 seniors join the South Australian Seniors Card program each year. The majority of these seniors have recently turned 60 years of age. This is a great opportunity for businesses to communicate directly with the ‘Baby Boomer’ market. New members don’t automatically receive a Seniors Card, they need to apply for it, meaning businesses are able to reach pro-active applicants versus passive recipients, maximising your results. Members are also excited to receive their 'Welcome Pack’ thus ensuring your insertion is part of a positive experience. 'Inserts' campaigns that capitalise on celebrating and welcoming the member to the program with your marketing offer do particularly well.
WeekendPlus features engaging lifestyle content delivered to over 125,000 member inboxes each fortnight by eDM which members can then click through to read via the WeekendPlus pages on seniorscard.com.au. Options include:
To advertise with the Seniors Card program, read the terms and conditions (PDF 196KB) and email your request to SeniorsCardMarketing@sa.gov.au.
The Seniors Card program welcomes the opportunity to discuss the development of strategic partnerships with like-minded companies and organisations that are seeking to immerse their business in the seniors' landscape in a meaningful way with our 410,000 members.
Contact the Sales, Marketing and Partnerships Manager to explore your partnership opportunities.
Phone: 8204 2402
There are approximately 410,000 Seniors Card members in South Australia.
Because the Seniors Card is not means tested, members are both pensioners and self-funded retirees.
Source: SA Seniors Card database, February 2022
Why the seniors market is important to your business
Signage in store or in connection with your brand tells seniors they are welcome and can attract new customers. The main reason Seniors Card members don't use their card is that there is no Seniors Card signage displayed.
Use the 'Seniors Card Welcome Here' logo on your website, brochures and adverts/promotions.
Logos and graphics are available in a range of styles and can be downloaded below.
A poster will soon be available to show that you are a Seniors Card participating business.
View and download the Seniors Card logos, graphics and brand guidelines.
Alternatively, the Seniors Card Unit can provide you with small and large decals for use on cash registers, counters or on shop front windows and doors.
You can promote on social media that you are a Seniors Card participating business. Use the specially designed graphics for Facebook and add your own copy. Make sure you tag 'Seniors Card SA' on Facebook.
Download Seniors Card participating business Facebook graphics.
Seniors Card members are highly engaged and waiting for your message.
The Seniors Card program offers a number of marketing channels to advertisers and partners allowing for strong integration and communication options with the membership.
Contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email SeniorsCardMarketing@sa.gov.au.
When you become a Seniors Card business partner, your offer will appear in the online Discounts & Deals Directory where Seniors Card members can search and filter for discounts and offers that are relevant and/or near to them.
Your offer will also appear in the annual hardcopy Seniors Card Discounts & Deals Directory which is valid for the calendar year.
Joining the Seniors Card program as a participating business partner is free. Read the terms and conditions (PDF 111.94KB) and apply via the SA Seniors Card Business Partner Portal, providing your business details and discount offer.
WeekendPlus is a lifestyle focused digital publication emailed fortnightly to over 125,000 Seniors Card members.
The digital magazine features all things lifestyle – health/well-being, events, travel, arts/culture, food/wine, books and sport, with regular themed editions, special offers and competitions.
Our fast growing demographic is interested in leading an active social retirement and love to keep up to date with WeekendPlus.
WeekendPlus has a range of advertising, sponsorship and promotional opportunities available to make your message stand out.
To request a media kit, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email SeniorsCardMarketing@sa.gov.au.
Our direct mail campaigns will have maximum saturation for your campaign allowing you to target up to 360,000 members!
To request a media kit, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email SeniorsCardMarketing@sa.gov.au.
100,000 members are opted in awaiting your special offer or approved message.
To request a media kit, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email SeniorsCardMarketing@sa.gov.au.
Your insert reaches over 6,000 highly engaged members per quarter eagerly awaiting their new or replacement card packs which include a letter of congratulations from the Minister. These inserts are limited and industry exclusive.
To request a media kit, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email SeniorsCardMarketing@sa.gov.au.
Seniors Card provides business partners with an opportunity to promote a Special Offer to seniors through our website and, where available, in WeekendPlus. Special offers are updated monthly on our website.
Business partners and promoters have an opportunity to further promote their business or event through our hugely successful WeekendPlus competitions, which receive thousands of entries each fortnight.
For more information, including rates, email the Seniors Card marketing team with your request.
Business partners and promoters have an opportunity to further promote their business or event through specifically promoted Featured Events at the top of the What's On page on the Seniors Card website.
For more information, including rates, email the Seniors Card marketing team with your request.
Sales, Marketing and Partnerships Manager, Seniors Card
Phone: 8204 2402
Email: SeniorsCardMarketing@sa.gov.au