Seniors Card business partners

Get on board with Seniors Card to connect your business with a market of 380,000 of the state’s most lucrative, loyal and ready-to-spend customers.

  • Seniors represent 31% of the population and 51% of the wealth in Australia
  • 72% of members use their Seniors Card at least once per month and actively seek out offers and businesses that are part of the program. 30% use it every week.

"Our Seniors Card is of great benefit to us. It gives us such a variety of discounts across the board that help members of the senior age group to at least feel they can enjoy life without being left out due to some expensive renovations, dining, accommodation, tyres for the car etc." - South Australian Seniors Card member, June 2018.

There are three ways you can get your business on board:

  1. participate with Seniors Card
  2. advertise with Seniors Card
  3. partner with Seniors Card.

Participate with Seniors Card

Your reach has the potential to go even further as most discounts are also offered to the 4 million Seniors Card holders Australia-wide.

What should you offer members?

To get approved as a Seniors Card participating business, your offer needs to be judged as substantial enough to be of genuine value to members.

Minimum guidelines

  • Discount: 10% or more, though may vary based on the nature and cost of what you’re selling
  • Other benefit or added value: must be broadly appealing, applicable to most or all customers and equivalent to at least the 10% discount guideline

What are the benefits to my business?

Once approved, your listing will appear online within two weeks, free of charge.

  • Opportunity for a free listing in the annual print version of the Seniors Card Discount Directory, Your Lifestyle Guide for the best value discounts.
  • Free editorial mention in the ‘new participating business partners’ feature in WeekendPlus – digital magazine for seniors which promotes businesses coming on board.
  • Access to 380,000 Seniors Card members through our powerful, responsive marketing channels

Upon joining the program, the Seniors Card Business Partner Brand Kit will be sent to you containing:

  • Details about the program and members
  • Signs and stickers to show customers you participate and make your business stand out
  • Marketing tips to help you make the most of promoting your membership to our 60+ membership

How to join

Joining the Seniors Card program as a participating business partner is free. Read the terms and conditions (PDF 111KB) (111.9 KB PDF) and complete the online form below, providing your business details and discount offer.

Join now

Advertise with Seniors Card

Connect with our highly engaged members across a range of proven marketing platforms. A range of marketing opportunities is available.

Annual Seniors Card Discount Directory

  • 100,000 copies printed, 25,000 posted directly to households.
  • 80,000 sent by email to members.
  • A dedicated page will also be created on the Seniors Card website for members to access the PDF version of the directory all year round.

Direct mail (DM) and electronic direct mail (eDM)

Our direct mail campaigns can reach up to 340,000 members who have opted in to receive information or special offers from our partners by post. Nearly 80,000 members have opted into eDM. These campaigns are:

  • highly targeted to match your objectives
  • easily measured so you can track your sales and information requests
  • personalised (by request)
  • exclusive to members, who only receive a maximum of twelve special offers per year
  • creative and marketable communication pieces
  • convenient for your audience who can read at their leisure

Alerts in new Seniors Card member 'Welcome Packs'

Over 25,000 seniors join the South Australian Seniors Card program each year. The majority of these seniors have recently turned 60 years of age. This is a great opportunity for businesses to communicate directly with the ‘Baby Boomer’ market. New members are excited to receive their 'Welcome Pack’ thus ensuring your insertion has maximum engagement with the audience.

WeekendPlus – a digital lifestyle magazine for seniors

Features engaging lifestyle content delivered to nearly 70,000 member inboxes each fortnight by eDM which members can then view in a design savvy flip book version. Options include:

  • Banner advertising in eDM
  • Sponsored content and partnered editions
  • Promotions and competitions
  • Ads within edition (RealView) in a low clutter format

How to advertise

To advertise with the Seniors Card program, read the terms and conditions  (111.9 KB PDF) and complete the online form.

Apply now

Partner with Seniors Card

The Seniors Card program welcomes the opportunity to discuss the development of strategic partnerships with like-minded companies and organisations who are seeking to immerse their business in the seniors' landscape in a meaningful way with our 380,000 members.

Contact the Sales, Marketing and Partnerships Manager to explore your partnership opportunities.

Phone 8204 2402

Seniors Card member profile

  • There are approximately 380,000 Seniors Card members in SA.
  • Because the Seniors Card is not means tested, members are both pensioners and self-funded retirees.
  • Age breakdown
    • 60 to 69 – 35%
    • 70 to 79 – 35%
    • 80 and over – 30%
  • Males (44%), females (56%)

Source: SA Seniors Card database, March 2017

The value of your Seniors Card partnership

Why the seniors market is important to your business

  • There are more Australian seniors than ever. In 2010, 4.2 million Australians were aged 60 and over. This is projected to rise to 5.6 million in 2020 and to over 10 million in 2050.
  • Seniors are the fastest growing consumer market in Australia.
  • Seniors are living longer, and the Baby Boomers are the wealthiest generation in our history.
  • Seniors spend more on travel, entertainment, white goods, new cars, healthcare, furniture, gardening products and food and beverages than any other age group.
  • Seniors like to travel; accounting for over 20% of all domestic tourism expenditure in Australia.
  • Seniors are more likely to frequent local businesses for their shopping and services and less likely to shop online.
  • Seniors reward good customer service with their loyalty.

Getting the best value from your Seniors Card partnership

  • Advertise in the Seniors Card directory every year – many Seniors Card members have had their card since it was introduced and still use it regularly.
  • Ensure that your offer is genuine and easy to understand.
  • Display the 'Seniors Card Welcome Here' window stickers and point of sale material at all outlets – seniors say they feel welcomed and valued by businesses displaying the logo.
  • Include the 'Seniors Card Welcome Here' logo in your marketing.
  • Ensure all staff are aware of the Seniors Card offer and are able to answer any questions.
  • Treat seniors with respect and let them know you value their wisdom and experience.
  • Don't describe older people as 'geriatric', 'aged' or 'elderly'. Use preferred terms like 'seniors' and 'older people'.

How your business can create an age-friendly environment and attract more customers

  • Display the 'Seniors Card Welcome Here' decals at all outlets – seniors say they feel welcomed and valued by businesses displaying the logo.
  • Use large, clear fonts for signage, printed materials and websites and websites.
  • Go the extra mile for the older customer, such as offering a drink of water.
  • Promote discounts and benefits for older people at every opportunity.
  • Provide respectful customer service, in person and over the phone.
  • Consider offering to carry large/heavy purchases to the customer's car.
  • Have an area where customers can sit and rest.
  • Allow customers to use the bathroom.
  • Ensure your business is accessible by providing handrails and ramps and keep aisles clear of obstacles.
  • Have music at a moderate level.

Using the Seniors Card brand

Signage in store or in connection with your brand tells seniors they are welcome and can attract new customers. The main reason Seniors Card members don't use their card is that there is no Seniors Card signage displayed.

Use the 'Seniors Card Welcome Here' logo on your website, brochures and adverts/promotions. Logos are available in a range of styles.

A poster is available to show that you are a Seniors Card participating business.

Seniors Card logo, poster and brand guidelines

Alternatively, the Seniors Card Unit can provide you with small and large decals for use on cash registers, counters or on shop front windows and doors.

You can promote on social media that you are a Seniors Card participating business. Use the specially designed graphics for Facebook and add your own copy. Make sure you tag 'Seniors Card SA' -

Seniors Card participating business Facebook graphics

Publications and marketing opportunities

Seniors Card members are highly engaged and waiting for your message.

The Seniors Card program offers five marketing channels to advertisers and partners allowing for strong integration and communication options with the membership.

Contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email

Seniors Card Discount Directory, Your Lifestyle Guide

The Seniors Card Discount Directory, Your Lifestyle Guide is an annual publication produced by the Seniors Card Unit. As part of your partnership, you will receive a listing in the directory.


  • available to approximately 380,000 South Australian Seniors Card members and over 4 million Australian Seniors Card members
  • posted to around 25,000 new members each year (increasing due to Baby Boomers)
  • directory available online for 12 months.

View the latest edition of the directory.

If you are interested in advertising in the 2019 edition, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email


WeekendPlus is a lifestyle focused digital publication emailed fortnightly to over 70,000 Seniors Card members.

The digital magazine features all things lifestyle – health/well-being, events, travel, arts/culture, food/wine, books and sport, with regular themed editions, special offers and competitions.

Our fast growing demographic is interested in leading an active social retirement and love to keep up to date with WeekendPlus.

WeekendPlus has a range of advertising, sponsorship and promotional opportunities available to make your message stand out.

To request a media kit, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email

Direct mail (DM)

Our direct mail campaigns will have maximum saturation for your campaign allowing you to target up to 340,000 members!

To request a media kit, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email

Electronic direct mail (eDM)

80,000 members opted in awaiting your special offer or approved message.

To request a media kit, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email

New Member Pack inserts

Your insert reaches over 6,000 highly engaged members per quarter eagerly awaiting their new or replacement card packs which include a letter of congratulations from the Minister. These inserts are limited and industry exclusive.

To request a media kit, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email

Special offers

Seniors Card provides business partners with a free marketing opportunity to promote a Special Offer to seniors through our website and, where available, in WeekendPlus. Special offers are updated monthly on our website.


Business partners and promoters have an opportunity to further promote their business or event through our hugely successful WeekendPlus competitions, which receive thousands of entries each fortnight.

For more information, including rates, contact the Sales, Marketing and Partnerships Manager on 8204 2402 or email

Regional businesses

Businesses located in regional areas of South Australia can list their discount/offer in the Seniors Card Discount Directory free of charge, with an entry-level package.

Listings will appear in the regional section of the directory. In addition to a free regional listing, regional businesses may also have a paid listing in the metro section.


Sales, Marketing and Partnerships Manager, Seniors Card
Phone: 8204 2402

PO Box 196
Rundle Mall SA 5000

Frequently asked questions

Do you have more questions about the Seniors Card? View the Seniors Card frequently asked questions.

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Page last updated 15 December 2021

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