On this page:
What is the Seniors Card? Who has a Seniors Card? Seniors Card Discount Directory Why join the Seniors Card program as a business partner? Additional marketing opportunities Businesses located in regional areas of SA How to become a business partner Getting value from your Seniors Card partnership Terms and conditions Contact What is the Seniors Card?
The Seniors Card was introduced by the South Australian Government in 1993 to acknowledge the valuable contribution of seniors. The card encourages members to maintain an active lifestyle by entitling them to various discounts and special offers provided by hundreds of businesses across the state.
Seniors Card holders have access to discounts on a range of goods in the retail, finance, travel, hospitality and leisure sectors. They are also eligible for a wide range of benefits and state government concessions including free off-peak travel on Adelaide Metro public transport.
[top of page]
Who has a Seniors Card?
All permanent residents of South Australia aged 60 years or over and who do not work more than 20 hours per week in paid employment are eligible to apply for the card. The card is not means tested and is issued free of charge.
Card holder profile
- There are more than 300,000 Seniors Card holders in SA.
- Of South Australians aged over 60 - 92% have a Seniors Card.
- Because the Seniors Card is not means tested, card holders are both pensioners and self-funded retirees.
- Age breakdown
- 60-69 – 35%
- 70-79 – 34%
- 80 and over – 31%
- Males (43%), females (57%)
Source: SA Seniors Card database, April 2011
[top of page]
Seniors Card Discount Directory
The Seniors Card Discount Directory,
Your Lifestyle Guide, is an annual publication mailed free of charge to every South Australian Seniors Card household unless the card holder has advised that they would prefer to view the directory online at
www.sa.gov.au/seniorscard.
It is the only publication of its kind to reach over 300,000 people aged over 60 in South Australia from the official database of the Department for Families and Communities.
Circulation:
- posted to around 220,000 Seniors Card holder residencies, totalling well over 300,000 Seniors Card holders, in December of each year
- posted to around 20,000 new card holders each year (increasing due to Baby Boomers)
- directory available online for 12 months.
The 2012 Seniors Card Discount Directory will be released to the public in December 2011 and is valid 1 January – 31 December 2012.
[top of page]
Why join the Seniors Card program as a business partner?
Partnering with the Seniors Card program means businesses have a direct link and targeted marketing to the fastest growing consumer segment in Australia.
- Seniors retire from work, not life.
- Seniors buy groceries, eat at restaurants, buy cars, use computers, go to the theatre, enjoy wine, renovate their homes, buy insurance and enjoy travelling. They are interested in health and fitness, family fun, investment and financial services, safety and security - the list is endless.
- They shop not only for themselves, but also for their families, including children and grandchildren, and are the new influencers.
- Seniors Card business partners have the ability to reach a market of more than 300,000 card holders in SA and over 3.3 million card holders throughout Australia.
- Seniors are a powerful consumer group largely ignored by traditional advertising and are growing in number and spending power.
- Seniors seek discounts from a diverse range of businesses including those catering for younger people.
- Seniors have the time to shop around for the best deal.
By advertising in the Seniors Card Discount Directory, card holders will have information about the products and services your company can provide, right at their fingertips, for a period of 12 months (calendar year).
Business partner details will be available through the directory and website and will be provided to local and interstate card holders who enquire by phone or email.
Joining the Seniors Card program provides a point of difference for customers between your business and others that may offer similar products or services.
Upon joining, you will receive a variety of 'Seniors Card Welcome Here' decals to promote your business as a Seniors Card Business Partner.
By joining as a business partner, you gain the credibility of advertising in a South Australian Government publication and generate goodwill by supporting our seniors community.
[top of page]
Additional marketing opportunities
Business supporters of the South Australian Seniors Card program can also take advantage of additional marketing opportunities.
Sponsorship:
- inserts (annual mail-out of directory and new card holder packs)
- special/short-term offers
- e-newsletter advertorials
- online competitions.
To discuss additional marketing opportunities, phone the Business Development Officer, Seniors Card on 8415 4282 or email
oftaseniorscard@dfc.sa.gov.au.
[top of page]
Businesses located in regional areas of South Australia
Businesses located in regional areas of South Australia can list their discount/offer in the 2012 Seniors Card discount directory free of charge.
Free listings are limited to 'A1 – 1 line packages' only and will appear in the regional section of the directory.
Businesses must be located within government-approved regional postcodes.
In addition to a free listing, regional businesses can also choose to have a paid listing in the metro section.
[top of page]
How to become a Seniors Card business partner
Complete the
online form to register your interest. We will be in contact with you to discuss requirements and to finalise the partnership.
Bookings for the 2012 Seniors Card Discount Directory have now closed.
New business partners will be listed on this website, featured in Plus! (Seniors Card e-newsletter) and included in the 2013 edition of the directory.
New business partners can also take advantage of additional marketing opportunities.
[top of page]
Getting value from your Seniors Card partnership
- The Seniors Card program presents a unique opportunity for South Australian businesses to tap into a market with enormous buying power.
- Seniors are loyal customers who value good service and a good deal.
- Advertise in the Seniors Card directory every year – many Seniors Card holders have had their card since it was introduced and still use it regularly.
- Ensure that your offer is genuine and easy to understand.
- Display the 'Seniors Card Welcome Here' window stickers and point of sale material at all outlets – seniors say they feel welcomed and valued by businesses displaying the logo.
- Include the 'Seniors Card Welcome Here' logo in your marketing.
- Ensure all staff are aware of the Seniors Card offer and are able to answer any questions.
- Treat seniors with respect and let them know you value their wisdom and experience.
- Don't describe older people as 'geriatric', 'aged' or 'elderly'. Use preferred terms like 'seniors' and 'older people'.
[top of page]
Terms and conditions
Download and read the
terms and conditions (PDF 127KB).
[top of page]
Contact
Seniors Card Unit (SA)
Disability, Ageing and Carers
Department for Families and Communities
Business Development Officer
Seniors Card Unit
PO Box 196
Rundle Mall SA 5000
Phone: 8415 4282
Fax: 8207 0555
Email:
oftaseniorscard@dfc.sa.gov.au [top of page]