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The importance of location for business

The right location can be critical to the success of your business and poor decisions are usually difficult and expensive to overcome. Location is particularly important for retail businesses.

When buying an established business it is still necessary to check the suitability of the location because it will be reflected in the price paid for goodwill.

There are many factors to take into account when making a decision about the location of your business – you need to consider customers, transport, the neighbourhood, finances and the longer term future. Download this selecting a business location checklist (PDF 38KB).

Choice of location should not be a once-only decision. Review your location at the time of lease renewal and when establishing a new outlet.


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