Business, industry and trade

Marketing


	What is marketing? Marketing in a small business is all about attracting and retaining customers.


	Prepare your marketing plan Discover the key elements of a good marketing plan.


	Writing a media release Positive publicity for your business generally requires some proactive effort on your part. Find out what goes into a good media release.


	Research your market What is market research? How to conduct your market research


	Advertising Advertising is a form of communication to get customers to come to your business. Discover the principles of effective advertising.

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