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Business, industry and trade

Employer reputation

Your reputation as an employer - your employer 'brand' - can determine if you will attract the right job seekers. What people think of your business and how your employees promote it outside of work may have an impact on your recruiting.

You need to sell your business to potential employees just as you do to your customers. Here are some things to consider:

  • be clear about your business
  • match any statements with action and evidence
  • focus on the customer
  • commit to promises
  • get your message out.

More information

On this site
Staff incentives
Community reputation

Other websites
Forms and publications for employers - Skills SA

Downloads
Employer of choice (PDF 6.3MB) - Skills SA


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