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Business, industry and trade

Community reputation

Many job seekers are attracted to businesses that demonstrate a strong sense of community and environmental and social responsibility. Even the smallest business can be a good corporate citizen – and the cost can be minimal.

Here are examples of ethical management practice you can implement in your business:
  • an occupational health and safety program that goes beyond minimum legal requirements
  • health and well-being practices, such as lunch-time walks, healthy snacks and provision of staff rooms
  • non-discriminatory policies in recruitment and workplace
  • sustainable development practices, including recycling, waste minimisation, power saving, carbon offsets and car pooling
  • consideration of family responsibilities
  • honest business practices with suppliers, employees and customers
  • company and employee participation in community events
  • corporate-giving programs through donations of money and unwanted items
  • time off for staff to be volunteers
  • marketing materials that are ethical, inoffensive and non-discriminatory.
Employees benefit from being part of a workplace community. Research suggests customers are more likely to support such businesses.


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